The system that analyses, improves and monitors your business's online presence.
We find where your business is losing visibility, customers and opportunities. We prioritise what matters and carry out the improvements. Then we measure and start again.
The problem: nobody looks at the whole journey.
A business rarely loses customers to a single failure. It loses a little on Google, a little on its profile, a little on a slow mobile site and a little on a form nobody understands. Each supplier looks at their own piece and nobody reviews the whole.
Guevara Web OS exists to look at the whole, explain each problem in business terms and decide the order in which to fix it. It isn't a decorative report or a pretty score.
How it works: from problem to measured improvement
Analysis
We review your website, Google profile, searches, competitors and how a customer actually reaches you.
Detection
Every problem is described the same way: what's happening, what it does to the business and the opportunity behind it.
Prioritisation
High, medium or low, by impact and effort. You start with what costs you the most customers.
Execution
Creative, Digital and Growth make the changes: on the site, on Google, in the content or in your processes.
Measurement
We compare before and after with real data: Search Console, Analytics and performance.
Optimisation
What we learn goes back to the start of the cycle. On ongoing plans, the cycle repeats every week.
Eight dimensions of one system
These aren't eight separate services: they're eight readings of the same business. A local SEO problem is usually a content and conversion problem too, and it gets solved as one.
SEO
Architecture, indexing and content: whether you show up for the searches that matter to your business.
Local SEO
Your Google profile, your reviews, and whether you appear when people nearby search for what you sell.
UX
Whether the site makes sense and can be used one-handed in the street, without thinking.
Performance
Speed, stability and technical experience, measured as LCP, INP and CLS.
Conversion
What happens between interest and someone writing to you, and where people drop out.
Content
Photos, words and video: clarity, relevance and whether they show what the business really is.
Competition
What your competitors do, and the advantage you have and aren't using.
Technology
Architecture, technical quality, integrations and what you do by hand that could run by itself.
What it works with today
Search Console
Which searches show you, which bring clicks and which pages aren't indexed.
Google Analytics 4
What visitors do, where they come from and how many end up getting in touch.
Site crawl
Structure, titles, links, duplicate content and technical errors.
Performance
Core Web Vitals (LCP, INP, CLS) on mobile and desktop.
Google Business
Your profile, reviews, photos and how you appear on the map.
Competition
What the businesses you compete with do, and where you have the edge.
Tracking is weekly: every week we review these sources, with human judgement. There are no automatic dashboards or real-time alerts: when there are, we'll say so here.
What you receive
Diagnosis
Where your online presence stands today, dimension by dimension.
Problems
What's failing and what it does to the business.
Opportunities
Where there's room you aren't using.
Priority
High, medium or low, by impact and effort.
Actions
What we'd do on each point, explained without jargon.
Roadmap
The recommended order to carry it out, with us or without us.
Who carries out each improvement
Related projects
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An editorial site that filters for the right client before they write.
Start with an analysis of your online presence.
We'll tell you what's holding your business back online and where to start, whether or not you work with us.