Light & Soul Weddings
An editorial site that filters for the right client before they write.
- Year
- 2026
- Sector
- Wedding photography
- Location
- Barcelona
- Our role
- Art direction · Design · Development · Bilingual
- Bilingual ES/EN
- Custom typography
- Editorial gallery
- Interactive FAQ
01Starting point
No site of her own. Her digital presence depended on social media and third-party platforms, where every wedding photographer looks the same.
02The problem
In wedding photography nearly every site looks the same: a huge gallery, hidden prices, a form. The problem wasn't showing more photos: it was getting fewer and better enquiries.
03The objective
A home of her own for the work, saying before the gallery how she works and for whom, and filtering from there.
04The strategy
Turn the site into a filter. A manifesto that says plainly how she works and for whom, placed before the gallery. Anyone who doesn't recognise themselves leaves, and that is a success, not a loss.
05Art direction
Art direction before information. A distinctive typeface, black and white dominant, and a cover that behaves like a magazine's first page. The image has air around it; nothing competes with it.
06Design
Twenty photographs curated by category instead of a gallery dump. A questions section that answers six real doubts before the client has to ask them over WhatsApp.
07Development
Bilingual Spanish and English, hand-built so the image load doesn't cost speed. Every photograph is served at the size it actually needs.
08The result
A site that reads like a printed portfolio and does half the sales work before the first message: whoever writes already knows how she works and has already decided it fits.
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