PRODY OG
A poster that plays: the page that replaces the link in bio and hands over the message already written.
- Year
- 2026
- Sector
- Trap and urban music
- Location
- España
- Our role
- Art direction · Design · Development · Photography and video
- Custom design
- Embedded previews
- Pre-written DM
- Own photography and video
01Starting point
No site of his own. Seven releases spread across Spotify, Apple Music and YouTube, and a link in an Instagram bio doing the work of a home.
02The problem
A trap artist born in Venezuela and raised in Spain, with seven releases between 2020 and 2024 and his whole presence split across Instagram, TikTok, YouTube, Spotify and Apple Music. Anyone wanting to listen or book him ended up on someone else's platform: the link in his bio was doing the work of a website, and a list of links defends nobody.
03The objective
An official space that gathers his music, carries the identity, and turns the direct message into a booking channel.
04The strategy
One address doing three things, in this order: play the music, make clear who he is, and make writing to him immediate. A single page, with no menu forcing a choice, because a promoter or a brand decides in the first minute.
05Art direction
Electric blue against a near-absolute black, and the name filling the screen in condensed type. The home page behaves like a poster pasted on a wall, not like an artist template. The photography and video are our own, made for this piece rather than pulled from social media.
06Design
Ten tracks you can preview in place, the full 2020 to 2024 discography (Pali, Flow Pesado, MULTIVERSO, VIAJE DE IDA, MODO UFO, SURFEANDO and MILES) and the five platforms gathered into one block. The visitor doesn't have to search: they listen, and if it lands, they write.
07Development
Hand-written code, no builder. An embedded player that never opens a new tab, and a contact block that writes the message for you: pick the reason (show, collaboration, brand, press or just a fan) add your name and city, and the text is copied as his Instagram chat opens. Music-artist structured data so search engines know who they are reading.
08The result
An address of his own that carries the identity without depending on anyone's profile, and a direct message that arrives already written and sorted by reason. How many bookings come out of it is something the artist sees in his inbox: the site doesn't measure it, and we're not going to invent it.
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