Case study
Derk
An artist site built to get bookings, not to sit there looking nice.
- Year
- 2026
- Sector
- Electronic music
- Location
- Barcelona
- My role
- Art direction · Design · Development
- Custom design
- Embedded sets
- Downloadable press kit
- Platform links
01The problem
A house and minimal deep/tech DJ and producer with residencies and his own collectives, and nowhere a promoter could listen and decide in the same minute. Everything lived on separate platforms: sets in one place, releases in another, contact in a third.
02The strategy
We decided the site had one job: a venue promoter lands, listens for thirty seconds, and finds the booking button without leaving the page. Everything else is subordinate to that.
03Art direction
Identity leads from the first screen. Oversized type, high contrast, and image treatment closer to a club poster than a corporate site. The name fills the screen because the name is the product.
04Design
Five sets you can play without leaving the site, a downloadable press kit, and one-click links to Beatport, Traxsource and SoundCloud. The structure follows the order a promoter decides in, not the order an artist wants to be told in.
05Development
Hand-written code, no builder. Embedded playback that never forces a new tab, and a home page that loads fast despite being image-heavy.
06The result
One address that can sit in an Instagram bio and answers on its own what a promoter needs to know. Two collectives of his own — Barnagroove and Casa 909 — now have somewhere to live.
Got a project in mind?
Tell me what you need and I'll tell you straight whether it fits, what it would cost and how long it would take. If it doesn't fit, I'll say that too.