Casanova Tours
A family agency competing against big operators, with closeness as the argument.
- Year
- 2026
- Sector
- Bespoke tourism
- Location
- Rivas, Nicaragua
- Our role
- Art direction · Design · Development · Trilingual
- Trilingual ES/EN/FR
- Original illustration
- Scroll animation
- Experience pages
01Starting point
A family agency founded in 2017, with no site of its own: what could be seen of it depended on social media and third-party platforms.
02The problem
A family agency in Rivas competing against international operators with incomparable budgets. On an equal digital shopfront, the biggest always wins.
03The objective
A shopfront of their own, in three languages, able to stand next to the big operators without pretending to be one.
04The strategy
Don't compete on the same table. Big operators sell a catalogue; they sell someone who knows the country and answers in person. The site had to carry that in the first scroll, not on the about page.
05Art direction
Original illustration instead of stock, because stock is exactly what the big operators use. Motion follows the scroll as if the visitor were descending through the country.
06Design
Six routes published (Granada and León, Ometepe, San Juan del Sur, Laguna de Apoyo, Rivas and nature reserves) each told as a short story rather than a product sheet. Direct contact appears in every one: the conversation is the product.
07Development
Trilingual Spanish, English and French (three real source markets for Nicaragua) with hand-written scroll animation instead of a generic library.
08The result
A shopfront that doesn't try to look like a big operator (quite the opposite) and that speaks the three languages its clients arrive in. How many enquiries it brings in isn't measured yet: that is the next step, and when there is data it will be here.
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